What is TheWayToGo?

TheWayToGo is an environmental initiative that serves as the leading media outlet dedicated to environmental issues and solutions spanning out from its origin in Hong Kong to the whole world through education and action.

Who's behind TheWayToGo?

Salina Khan Fuchigami - Founder

Growing up on Hong Kong Island, Salina's favorite childhood memories are filled with blue sky days of hiking up hills, swimming at local beaches and diving off boats into the open ocean. Memories of her childhood are of nature and of an unspoiled environment that allowed for a kind of carefree freedom - one that she worries her toddler son and generations to come probably won't enjoy, as pollution and other environmental issues take their toll. Saddened by this reality, Salina began opening her eyes to environmental issues and to finding solutions that paint a picture of the future as one of hope rather than one that is dark and catastrophic - to begin building a new future in fresh and positive ways, beginning with herself, her home, her family - one step at a time. This led to the creation of TheWayToGo in the summer of 2008, as a media to share facts, information, and ideas, and as a symbol of the path that heads in the right direction towards saving planet Earth for generations to come.

In 2006, Salina co-founded DIAZ - Fine Jewelry, an eco-ethical jewelry brand that supports fair trade organic farming cooperatives in Sierra Leone, a country devastated by civil war and indiscriminate diamond mining.

In 2008, Salina was nominated for the Hong Kong Earth Champions Quest and was recognized as an "Outstanding Earth Champion" by the Earth Champions Foundation for her work with TheWayToGo.

In early 2009, Salina joined her brothers at KF Development Ltd, a Hong Kong property developer, to develop and launch Atria Green Residencies, a collection of eco-furbished residential properties featuring green build concepts and innovative environmentally friendly features incorporated into regenerated Chinese tenement structures.

She currently lives in Discovery Bay, Hong Kong, and is active in local environmental activities, regularly helping to organize beach cleanups, and other awareness-raising eco-events.

Why TheWayToGo was created

TheWayToGo was created because there is only one earth, an endless number of environmental issues to tackle, and an abundance of things that need to change. Changes that need to be made by people... the individuals, the consumers, the service providers, the retailers, the manufacturers, the raw materials producers... people at every level. But, without knowledge of the facts surrounding environmental issues and how you may be contributing to them, there is little to be done in the right direction. Awareness of environmental issues is the key to bringing about change. By providing information, raising awareness, encouraging community action, and introducing solutions, we believe that a sensible and sustainable path towards saving the future can be paved one step at a time. TheWayToGo was created to offer an all encompassing platform for eco-news, solutions, and products for people at every level looking for information and ways to a more environmentally responsible approach to every day.

TheWayToGo is about heading in the right direction. It is a place you can go to discover how you can reduce your harmful impact on the earth while improving the quality of your life.